The first step to managing your digital knowledge on Google is claiming your business via GMB. You will need a Google account in order to access GMB. If you have an existing account for Gmail or Google+, you can use that account to log in, or you can create a new account. Whatever account you choose, it should be one that your business controls The claiming process differs slightly depending on whether your business has fewer than 10 locations, or 10 or more locations.